Focus on the property yield and RevPar goals to drive the right business from the right channel
Monitor Property website, OTA and Meta search sites for parity issues
Analyze the competitive set for properties and make continual recommendations for capturing business
Recommend changes to revenue strategies based on competitive analysis and market trends
Assist with guest loyalty and recognition programs to build direct booking funnel
Distribute property content, including imagery, across all channels optimized for the channel specific requirements
Recommend packages and offers that will boost appeal to visitors and locals
Ensure all rates, offers and packages are available on selected channels and maximized for exposure
62.2% of rooms in all U.S. hotels and motels are occupied at any given time.
Average daily rate was $124.01.
2016 US Hotel Industry Revenue: $162 billion
Hotels record an average of $81.43 in RevPar.